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RCCA Media Kit Learn More

RCCA LogoWith a history dating back to 1929, Air Age Media has been at the forefront of enthusiast content, captivating over 6 million monthly consumers globally across our digital, print, and video platforms. RC Car Action stands out within our portfolio, delivering the pulse of the RC car scene to a dedicated audience of over 295,300 monthly readers and 196,900 online monthly visitors, bolstered by a substantial social media following of 970,000 enthusiasts.

Why Advertise with RC Car Action?

Targeted Audience Engagement: Reach an active, engaged community of RC car enthusiasts, including a diverse range of hobbyists from beginners to seasoned professionals. Our content is tailored to the full spectrum of the RC community, ensuring your brand connects directly with passionate consumers.

Influential Content Platform: With 97% of our readers stating that RC Car Action influences their purchasing decisions, your brand will be positioned to drive significant impact and consumer action, translating into a robust return on investment.

Multi-Channel Reach: Benefit from our comprehensive media approach, including our digital content on rccaraction.com, opt-in e-newsletter subscribers, and a strong social media presence. This multi-faceted strategy ensures maximum visibility for your brand across all consumer touchpoints.

Consumer Insights and Trends: Leverage our deep understanding of the RC market to tailor your advertising strategy, ensuring relevance and resonance with our audience’s preferences and behaviors.

Custom Content and Creative Solutions: Our full-service enthusiast multi-media agency offers custom content creation, social media campaigns, digital content, and graphic design services, enabling a holistic and integrated advertising experience.

As we continue to foster the passions and pursuits of the RC car community, we invite you to join us in driving the future of this vibrant market. Advertising with RC Car Action is not just about placing your brand in front of an audience; it’s about becoming part of a community that shares a deep love for the thrill and innovation of RC motorsports.

Let’s discuss how we can collaborate to turbocharge your brand’s presence in the heart of the RC car action. We are excited about the possibility of partnering with you and look forward to exploring the dynamic opportunities that await.
 

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*The Merits of ROI and ROAS

Defining ROI and ROAS
Return on investment (ROI) optimizes to a strategy while return on advertising spending (ROAS) optimizes to a tactic, yet some marketers use these terms interchangeably. ROI measures the profit generated by ads relative to the cost of those ads. It’s a business-centric metric that is most effective at measuring how ads contribute to an organization’s bottom line.

 

ROI = (profits – costs) x 100 / costs
In contrast, ROAS measures gross revenue generated for every dollar spent on advertising. It is an advertiser-centric metric that gauges the effectiveness of online advertising campaigns.

 

ROAS = revenue from ad campaign / cost of ad campaign
With ROAS, marketing is considered a necessary cost of doing business, whereas, with ROI, marketing is an investment to grow a business’s profits incrementally. While using both metrics in tandem is useful, the pendulum is swinging back from the widespread use of the ROAS-focused model in digital advertising to a more rigorous ROI-focused model.

 

Cost Versus Investment
Tracking to ROAS can increase advertising expenses across all channels , especially if marketers treat advertising as a cost while seeking additional market share. The focus on an expected profit margin would keep bids and spending in check. Ad vendors push this metric, but it can lead to advertisers feeling a need to spend budget without truly understanding the incrementality of each additional dollar of media spend. Much of our advertising is multitouch. ROAS does not measure the true impact of one channel on another, such as emails’ impact on display, or offer an understanding of the incrementality of ad-dollar investment, which the ROI metric provides.
Today, consumers interact with ads and content across multiple channels and devices before converting. This changes the dynamic for media agencies and ad vendors, forcing them to modify their business models and pricing to become focused on driving business performance, not just advertising performance. As a result, advertising vendors must evolve into stewards of advertisers’ ad dollars, with a focus on measuring how advertising impacts clients’ business through ROI, rather than optimizing to ROAS, their own advertising-based metric.

 

How Air Age Media and the ADP Can Help
The audience development platform (ADP) is a comprehensive community ecosystem of highly engaged enthusiasts ingesting content simultaneously across our digital and other channels. Air Age Media as a steward of your ad dollars. We create custom ad campaigns to meet any budget designed to leverage the ADP’s strategic, multichannel approach to consumers, thereby maximizing your ROI.

 

Please provide comments and feedback to this newsletter at Myroi@airage.com or contact your account executive for a free benefits analysis on how you can start or further benefit from advertising with Air Age Media.

 

Source: https://adexchanger.com/data-driven-thinking/roi-vs-roas-which-is-the-better-metric-for-digital-advertisers/

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