The Importance of Opt-in Email Marketing

Opt-In email marketing is very important to marketing campaigns because it allows brands to reach consumers that want your content and create a highly targeted audience.
Opt-in email is a term used when someone is given the option to receive emails because they enjoy the content. Affiliate marketing is difficult without the use of an opt-in list.

Reasons opt-in marketing is important to your brand:


1. Build Trust
There is a huge importance of having trust in your selling. When you have an opt-in email list you have the ability to email them without it being spam. The consumer trusts your brand and wants to read your content, which makes this a powerful marketing tool. A brand can benefit when they working with other brands in native advertising that have a large base of consumers who trust their and want content.


2. Build a Loyal Customer Base
Having an opt-in form on your site means that after a while you will have a built-in customer base whom you can continually market your products to. This is very valuable because these customers are asking to hear from you and to learn more about your products. When working with another brand in native advertising this loyal customer base is what will help your brand sell more.


3. Measure Your Success
Another great aspect of opt-in marketing is a brand’s ability to measure success. You can track opens, clicks, and shares. This gives brands a chance to customize marketing campaigns based on what worked before, such as what creative worked and what did not.


4. It Works
The biggest reason to use targeted opt-in email marketing in your digital marketing efforts is that it works. Not only do the consumers on an opt-in list trust and want the content being sent to them but they are highly targeted. This highly target audience allows your brand to send its messaging to just the right consumers.


5. Creates a highly targeted audience
As your brand delivers content to your opt-in audience you have a chance to learn more about them and gives your brand a chance to segment your lists and create highly targeted audiences. Once you have a highly targeted audience your brand now has the chance to create more loyalty and sell more product.


How Air Age Media and the ADP Can Help

The audience development platform (ADP) is a comprehensive community ecosystem of highly engaged enthusiasts ingesting content simultaneously across our digital and other non-ad blocking channels. We create custom ad campaigns to meet any budget.

Our digital advertising options such as dedicated emails, newsletter banner ads, and digital native advertising, play a vital role in these campaigns.

Please provide comments and feedback to this newsletter at or contact your account executive for a free needs analysis on how you can start or further benefit from advertising with Air Age Media.