Introducing A Whole New Air Age Media Audience Development Platform
Air Age Media embarked on a strategic initiative to create a sustainable Audience Development Platform (ADP) that leverages all consumer touch points today and well into the future. We have completed the initial design, development, implementation and activation of this platform.
This initiative was predicated on achieving three salient outcomes. First, capture the RC pre-consumer at the point they become conscious of the RC market. Second, develop a proactive system of content nurturing that will guide the pre-consumer effectively through to becoming a super influencer. Third, providing an ecosystem for the RC’er to flourish and contribute back to the community.
There are multiple ways in which individuals initially become aware of Radio Control (RC) cars, planes, drones and the like. Current initiatives include, specific market activations by large industry players and industry events, etc. As a publisher, we make efforts to bring initial awareness to the market but our real strength begins immediately after the pre-consumer has become curious. At this point they start looking for independent content that helps them understand the market they have just entered. Market research overwhelmingly supports the notion that pre-consumers will do significant industry research and read product reviews prior to engaging as a consumer. The Air Age Media brand is a well-established, trusted source of independent industry news, product reviews, how to, events, community affairs, etc.
Fundamentally, the platform is designed to capture a pre-RC consumer, at their earliest meaningful awareness of Radio Control and nurture them through to becoming a super influencer in RC.
Our Integrated Channels
Email & Newsletters
Digital & Print Magazines
HOW IT WORKS
Through a continuous process of market testing and practical execution we constantly refine the combination of the media resources, duration and audience reach for our proven campaigns. Whether brand, product or special purpose campaigns we will achieve maximum efficiency and ROI for our advertisers. Our proven campaigns are tried and tested and run for approximately 30 days. All campaigns are designed from the sweet spot out: therefore, regardless of your advertising budget we will make sure you get the best possible campaign to maximize return.
INDUSTRY RESEARCH STUDIES
What we have found and confirmed by industry consultants is that a component of print only serves to enhance ROI not detract from it when used as part of an integrated ad product strategy. Some recent independent industry analysis regarding ROI and how best it can be maximized is presented below.
A Nielsen Catalina study
A very recent Nielsen Catalina study, which analyzed 1400 ad campaigns, found that print advertising provided brands with an average return of $3.94 for every $1 spent, a full 50 percent higher than the $2.63 average ROI driven by digital display ads and more than double the $1.53 driven by digital video.
Dan Simion, the North America lead for marketing analytics at Accenture
Dan Simion, the North America lead for marketing analytics at Accenture, said: “that while print campaigns are still integral parts of many media buys, they generally need to be augmented with channels that cast a wider net. You need to be careful in the balance between a highly effective media channel with high ROI and the potential for how much volume the media channel can drive.”
A Millward Brown study
A Millward Brown study, found that, other factors being equal, adding a print component to an online campaign improves persuasion metrics by over 10 percent, and adding print to a TV campaign improves purchase intent by a whopping 17 percent.